Why Your Fans Should Be Your Marketing Team

The Operating Model (end-to-end)

Goal: 1,000+ creator posts/month at performance pricing and predictable QA.

1. Define the Offer Types

   • Remixable Assets: Short clips, templates, sounds, overlays.

   • Prompts: 5–10 creative prompts that invite personalization (e.g., “show your setup,” “before/after,” “first reaction”).

   • Lightweight Brief: What to say (and not), + a 1-liner CTA. Rights terms in plain language.

     
     

2. Recruit the Long Tail

   • Sources: niche hashtags, micro-communities, top commenters on relevant posts, Discords/subreddits.

   • DM Script (short): “We pay per performance for posts your audience actually likes. Keep your style. Interested?”

   • Eligibility Gate: 1K+ followers or proven editing skill; no bot signals.

     
     

3. Choose the Payout Rail

   • CPV (cost per view): Simple, fast scaling.

   • CPA (per signup/purchase): Lower risk; needs clean attribution.

   • Hybrid: CPV floor + CPA spiff for higher-intent actions.

   • Guardrails: daily cap/creator; fraud checks (log spikes, view geographic anomalies).

     
     

4. Rights & Whitelisting

   • Creator keeps organic post rights; brand gets whitelisting/paid usage for X months.

   • Track consent with a one-tap form + auto-generated contract receipt.

     
     

5. Distribution & Boosting

   • Repost the top 10% to brand channels.

   • Whitelist best-performing creators for paid amplification (use their handle as the ad poster).

   • Bundle winners into compilation edits (1:00 highlight reels).

     
     

6. QA & Brand Safety

   • Spot check: 5% of posts per creator.

   • Automatic filters: banned topics/words; third-party brand usage without context.

   • Three-strike system: warn → pause → remove.

Benchmarks & Targets (adjust to your vertical)

• CPV (organic): $0.004–$0.02 (platform dependent).

• Creator Conversion (cold → active): 20–40%.

• Post Acceptance Rate: ≥85% after QA.

• Top-Decile CTR (in-platform links): 1.2–3.0%.

• UGC → Paid Whitelist Win Rate: ~10–20% of creators qualify.

Tracking & Attribution (keep it simple)

• Use unique short links per creator + UTM standards (utm_source=ugc&utm_medium=creator&utm_campaign=<batch>&utm_content=<handle>).

• Weekly leaderboard: top creators by views, clicks, conversions, and estimated revenue.

• Pay creators from the leaderboard snapshot to reduce disputes.

Fraud Controls (non-negotiable)

• Random audits: request native insights screenshots for a sample of posts.

• Velocity flags: >5× typical views in <30 minutes from new geos = manual review.

• Watermark hashing: detect repost spam across accounts.

Creative Velocity: Keep It Fresh

• Ship new prompts weekly; retire what’s tired.

• Publish a “creator wins” digest—shout out top posts, pay bonuses for originality, not just reach.

• Seasonal arcs: map moments when your category spikes; pre-seed assets 2–3 weeks prior.

ROI Model (back-of-envelope)

Creators active (N) x Avg views/post (V) x Posts/creator/month (P)
= Total views
Total views x CTR x CVR x AOV = Revenue
Spend = (CPV x Total views) + bonuses + ops cost
ROI = Revenue / Spend

Aim for ≥3× on first cycles; scale budgets on creators above the line.